infitech
11-21-2004, 08:32 PM
Pay per click is probably the best and most efficient way for webmasters to advertise for their websites. It is a fast growing new way for search engines and webmasters alike to get what they want from each other. Pay per click, like anything else too big to be ignored has its ups and downs. With popularity you can expect to get two even hands of the good and the bad. The web is a highly competitive place and in any competition you are going to have your cheaters.
Pay per click is the best and most efficient way of advertising for a number of reasons. Webmasters can expect the right kind of traffic to their website because they can expect visitor that really want to be there. Pay per click gets you the right kind of advertising instead of paying a monthly or yearly amount of dollars to get you banner somewhere and get the browsers that might see your banner and overlook it. With pay per click a webmaster bids on how much he or she is going to pay to get his or her website top listing on that individual's favorite search engine. If you paid $3.00 a click for a certain keyword and your competitors paid $2.00 your website would be listed before theirs. That, in a nutshell is how pay per click works.
Anyone who runs a business is going to try and find out what the best way to get ahead and sometimes those who fight the good fight don’t always win. So we have to cheat a little to get there. More and more webmaster now are comiting what is called pay per click fraud and the worst part of it is its now being looked at as a business expense. Rival websites are paying for pay per click fraud software that leaves competitors with empty pockets at the end of the day. Imagine having paid $3.00 a click for the right kind of traffic to your website and getting just the opposite.
When a visitor clicks on your URL because they have searched using a certain keyword and visit that website based on their search results they are just browsing "when an individual does it for the sole purpose of costing you money or financial harm" they are committing pay per click fraud. Imagine someone using software to do something like this. That would just cost you a fortune.
Google, being one of the most popular search engines out there is getting slammed with allegations. "Google listed click fraud as one of the potential "worries" that would-be investors should consider. In fact, they admitted to regularly paying refunds because of click fraud and stated that they may have to make retroactive payments. " Webpro News (http://www.webpronews.com/insiderreports/searchinsider/wpn-49-20040505ClickFraudTheGoogleKiller.html)
Pay per click is the best and most efficient way of advertising for a number of reasons. Webmasters can expect the right kind of traffic to their website because they can expect visitor that really want to be there. Pay per click gets you the right kind of advertising instead of paying a monthly or yearly amount of dollars to get you banner somewhere and get the browsers that might see your banner and overlook it. With pay per click a webmaster bids on how much he or she is going to pay to get his or her website top listing on that individual's favorite search engine. If you paid $3.00 a click for a certain keyword and your competitors paid $2.00 your website would be listed before theirs. That, in a nutshell is how pay per click works.
Anyone who runs a business is going to try and find out what the best way to get ahead and sometimes those who fight the good fight don’t always win. So we have to cheat a little to get there. More and more webmaster now are comiting what is called pay per click fraud and the worst part of it is its now being looked at as a business expense. Rival websites are paying for pay per click fraud software that leaves competitors with empty pockets at the end of the day. Imagine having paid $3.00 a click for the right kind of traffic to your website and getting just the opposite.
When a visitor clicks on your URL because they have searched using a certain keyword and visit that website based on their search results they are just browsing "when an individual does it for the sole purpose of costing you money or financial harm" they are committing pay per click fraud. Imagine someone using software to do something like this. That would just cost you a fortune.
Google, being one of the most popular search engines out there is getting slammed with allegations. "Google listed click fraud as one of the potential "worries" that would-be investors should consider. In fact, they admitted to regularly paying refunds because of click fraud and stated that they may have to make retroactive payments. " Webpro News (http://www.webpronews.com/insiderreports/searchinsider/wpn-49-20040505ClickFraudTheGoogleKiller.html)